A special initiative incubation program by Pusa Krishi, ICAR-IARI, nurturing early-stage innovators & entrepreneurs to transform the future of agriculture. Upja provides technology validation, mentoring & guidance, pilot opportunities, go-to market support, and industry linkage to startups with innovative solutions at MVP (Minimum Viable Product) stage

Application Deadline: 15 June 2021

Benefits

UPTO INR 25,00,000
GRANT-IN-AID

TECHNOLOGY VALIDATION & BACKSTOPPING

PILOT OPPORTUNITIES & INSTITUTIONAL NETWORK

BUSINESS MENTORING FROM INDUSTRY LEADERS

ACCESS TO CUTTING-EDGE INFRASTRUCTURE

MARKET LINKAGES & INVESTOR’S CONNECT

Program
Introduction numberz-quote-symbol

Put your startup on a fast-track

Impact

800+

Applications Received

75+

Phase 1 Pre-Incubated Startups

50

Phase 2 Incubated Startups

INR 590

Lakh Grant-in-Aid

61 +

Pilot Opportunities

5,000 +

Framers Connected

1.5 +

Lakh Customers

80 +

Products & Services Launched Successfully

Program Process

FAQs

Upja is a 2-phase program. Here’s an overview of what happens:
Phase 1: 2 month incubation program (online training & mentoring sessions)
Phase 2: 1 year incubation program
See the complete process here

Upja recognises early-stage innovations in the field of agriculture & allied sectors. Your should apply, if you are:
● An Indian citizen
● Have an innovation in agriculture & allied sectors at MVP (Minimum Viable Product) Stage

Every year, through a rigorous open application process, our panel of evaluators select some of the most promising ideas & prototypes to be a part of Upja. The applications are evaluated on various parameters -- including but not limited to -- need, novelty, technical feasibility, business viability, scalability, social impact, market size, team capabilities, and projected financial growth. After the application round, the shortlisted applicants appear for a selection committee interview. If selected in the interview, the applicants are allotted their cohort for the 2-month pre-incubation program.
See the dates of selection process here 

No. You do not have to pay any fee or charges to apply for Upja.

Pusa Krishi, ICAR-IARI reserves the right to disqualify any application if
● found engaged in any frauds, malpractices, or unethical activities.
● Any organization/ individual applying for the program should have not been blacklisted by the government or any major agency/ entity, and have no pending litigation in any court of law. The applicant is obligated to inform Pusa Krishi in case of any change in status of the aforementioned.
● Received a grant-in-aid support from any Government of India sponsored schemes of INR 10,00,000 or more for the same product/ service

After the 2-month online training & mentoring, the startups pitch their product/ service to our jury. The shortlisted startups have an opportunity to be a part of our 1 year incubation program with an initial Grant-in-Aid of upto INR 25,00,000.

Yes, you can apply if you have raised funding. In case you have received a grant-in-aid support of INR 10,00,000 or more under any Government of India sponsored scheme then you are not eligible for Upja.

The 2-month training will take place online on video conferencing.

Due to the high volume of applications which we receive, we are unable to provide feedback to all the applicants. The selected applicants receive complete mentoring, training & support throughout the program

Yes, you can save your application and complete it later. Once submitted, the application cannot be edited.

Contact Us